Basically, three reasons motivate people to apologize. One: because you’re forced to do it. You may remember this type of apology from your youth when, for example, you hit your little brother or neighborhood friend and your parents made you say, “I’m sorry.”
It isn’t sincerely felt or expressed by you and the one receiving this apology senses the emptiness and insincerity of it. This is more of a mindless act of obedience to authority than it is a sincere apology for your actions.
The second reason people apologize is to avoid punishment. Sometimes the offending party doesn’t honestly feel remorse but sees the apology as a potential strategy for minimizing or eliminating the repercussions and fallout from what they’ve said or done.
This is another example of an empty and insincere form of apology, because it is motivated by a desire to avoid taking the heat.
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